Ashanti Design: Joyful Design and Sustainability
The store at Kloof Street, Cape Town One of the benefits of social media is that it showcases small businesses at a lesser cost to them than mainstream advertising. From realtors to children's clothing to handicrafts from all over the world, you can find so many wonderful small businesses. In the United States, small businesses create the majority of jobs. Ashanti Design's joyful multicolored striped bean bags and ottomans stand out easily. And the items are made from recycled fabric remnants to boot! Not only does Ashanti have great designs, but it is also a business based on sustainability on many levels, and on helping people in different parts of Sub-Saharan Africa make a living. Away from Africa held an interview with Rob Walker, the founder of Ashanti Design, in Cape Town, South Africa. - How did the business get started? We used to work with an American NGO funded by USAid and other foundations, Aid to Artisans (ATA). We did a lot of work with them in Mozambique. Thi...